We back ambitious founders using technology to build the future we want to live in

We would love to hear from you.

 

We focus on early-stage investments.

 

founders@sweetcapital.com

Sweet Capital is a private investment fund built by the founders of King.com (Candy Crush), following their $5.9b sale to Activision Blizzard in 2015 (ATVI:US; acq. MSFT:US).

 

We only invest our own capital.  


In addition to investing through Sweet, several of the team are operators and active angel investors, primarily across the US and Europe.

 

We've been entrepreneurs all of our lives, and bring hard earned experiences and a strong network of advisors to every founder we back.

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"There's no challenging situation we haven't already been in - and found our way out of."

 

Riccardo Zacconi

Investor, Co-founder and former CEO of King

Slush, Helsinki - November 2024

Tami Bhaumik (Roblox), Riccardo Zacconi (KING) & Kieran Donovan (k-ID): Gaming Safety





 

 

Riccardo on stage at Slush 2024.

"Kids & teens build their identity and community online earlier than ever. That puts a huge responsibility on games, platforms, and the players themselves to support a safe environment. Publishers spend millions in legal fees to ensure compliance, regulators have resorted to billions of dollars in fines in just the past few years, and parents want transparency on what their kids are up to online and a solution that reduces friction—all while being easy to manage. The problems are clearer than ever—but what are viable solutions?

Join Tami Bhaumik, Vice President of Civility & Partnerships at Roblox, Riccardo Zacconi, Co-Founder and fr. CEO of King, and Kieran Donovan, Co-Founder and CEO of k-ID, in a conversation with Moritz Baier-Lentz, Partner and Head of Gaming & Interactive Media at Lightspeed, to explore the answers alongside some stage-exclusive announcements."

 

 

 

Slush, Helsinki - December 2023

Mobile Games — Crown Jewel of European Tech | Riccardo Zacconi (King) & Sofia Dolfe (Index Ventures)




 

 

Riccardo on stage at Slush 2023 with Sofia Dolfe from Index Ventures

"Twenty years ago, the gaming company King.com was founded in Sweden, and in the years that followed they ushered in an era of mobile gaming in Europe. Candy Crush, a game that everyone and their grandma knows, has since become a cultural phenomenon, leading many others to follow in King’s footsteps, and turning Europe into a mobile gaming powerhouse. Gaming investor Sofia Dolfe, partner at Index Ventures, takes the stage with co-founder and longtime former CEO of King, Riccardo Zacconi, to unveil the rise of the mobile gaming empire in Europe, its prospects, and why it is one of the most exciting areas of innovation today."

 

 

 

Slush, Helsinki - December 2023

The Future of Creativity Online | Cyan Banister, Pippa Lamb, Ida Josefiina | Slush 2023





 

 

Pippa on stage at Slush 2023 with Cyan Banister, Long Journey Ventures, and Ida Josefiina, Sane

"Productivity, profit, grindset mindset; we continue to invent technologies that improve efficiency of work, but rarely take the time to look back along the way. Now, the rapid development of AI and other digital tools have generated a window of opportunity to reflect on our role as human beings. Beyond administrative and purely profitable tasks, how much of our time is dedicated to thinking and creating? Why is it crucial to move towards a mindset of creativity anyway?

Cyan Banister, Angel investor, and partner at Long Journey Ventures, and Ida Josefiina, co-founder of Sane, a social knowledge-sharing platform, will take the stage with Pippa Lamb, Partner at Sweet Capital, to investigate what the future of knowledge looks like, and how it’s being built by reimagining what self-expression, creativity, and knowledge sharing can be on the internet — from funding and building to operating and investing."

 

 

 

Nov 18, 2019

The Brave Ones: Riccardo Zacconi, Co-founder of King

 

 

The Brave Ones – In collaboration with Credit Suisse: As the co-founder of gaming company King, Riccardo Zacconi spotted potential in an audience no one else in the industry was targeting: the casual gamer. The result? Candy Crush Saga. #TheBraveOnes

 

Riccardo, featured on CNBC International